Marketing products and services on social media has proven to be one of the most effective ways of reaching out to a large audience and generating sales. Facebook is one of the most popular social media platforms in the world today. According to a recent study, 1.55 billion people log onto their Facebook accounts every month. The study also revealed that 1.39 users access the platform using mobile devices. These facts are clear proof that marketing your business on this platform is a sure way of netting new clients.
Here are three other reasons why you should be using Facebook to market your brand online.
Scalable Business Content Promotion
Content marketing is the most superior way of reaching out to the target audience. Facebook offers marketers with excellent opportunities to create and share content related to their products, services, and upcoming events such as trade fairs and loyalty programs in a fly. One can also take advantage of their special ads to get organic traffic to your website as well as fan page. As your ads are shared, your business will become visible to an even larger audience.
Convert Business Leads into Sales
Apart from channeling traffic from Facebook to your website, you need to do more to convert business leads into sales. That is, you need to convert the people who click or view your ads into buying customers. One of the guaranteed ways of doing this is by using the provided demographic and behavioral filters to categorize your audience. Using the analyzed data, you will be able to get more business leads and sales.
Access to Call Buttons
Facebook recently introduced call buttons that allow business to capture prospects from mobile Facebook users. As mentioned earlier, 1.39 people use mobile devices to visit the platform. Including call buttons on your ads will help you capture leads. For instance, you can use Facebook to market Singapore-based Interush products as well as provide information about the various opportunities and careers.
Clearly, Facebook is one of the superior marketing platforms that you can count on to take your business to the next level.